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HOW TO CREATE A DIGITAL STRATEGY FOR YOUR BUSINESS
What is Digital strategy? Digital strategy is the technology blueprint to improve business performance, through carefully selected mediums specifying the direction a business will take to have a better competitive edge. Understanding the fundamentals of digital strategy when creating content for today’s tech-savvy consumer is very important to your business,
HOW TO RUN AN EFFECTIVE COMPETITORS ANALYSIS
Years ago, it was nearly impossible to know competitors’ strategies without an insider, but today it is a very different story, all thanks to digital competitive analysis tools. With competitor analysis tools, you can learn anything or everything about competitors’ strategies from keywords and the way they build links, the
SEARCH ENGINE OPTIMIZATION (SEO)
WHAT IS SEO? Search engine optimization (SEO) refers to the process of optimizing your website to get organic and free traffic from search engine results pages. It is a process you can fully manage, create keywords and get backlinks from websites to win in today’s digital market. Search Engine Optimization