Search engine optimization (SEO) refers to the process of optimizing your website to get organic and free traffic from search engine results pages. It is a process you can fully manage, create keywords and get backlinks from websites to win in today’s digital market.

Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. 

SEO involves editing the website’s HTML code and content to make it more search engine friendly and then promoting the site to increase its relevance on the Web.

Once search engines are alerted to your website’s presence, they scan the code and content of your site and index the information. Search engines analyze the website content to determine when and where your website will appear on a search engine result page.

SEO includes content creation and optimization, obtaining backlinks, and optimizing for voice search and keywords, it also include more technical aspects such as improving your page speed, image load, and site architecture it helps crawl your site.

The importance of SEO for business

  • Your customers are searching for business solutions on sites like Google, and if your business cannot be found, you are missing out on free traffic and hotlinks.
  • SEO traffic is more likely to convert than the other sources of traffic. If you want high conversion rates from your digital marketing efforts, then SEO should be at the top of your list.
  • SEO is a long-term strategy that reaches people for weeks, months, and years and decreases your customer’s acquisition cost and financial stress.
  • It is one of the main sources of traffic to your webpage and helps your website rank higher.

Keys to SEO

  1. Determine the keywords you want to rank for on Google. Choose keywords that are relevant, high volume, and competitive for your business. Google’s keyword planner can help search for better keywords for you.
  2. Help Google understand your website (on-page SEO). You can do this by adding keywords to your website title, content descriptions, image tags, and Google tags.
  3. Help Google trust your website. Domain authority produces signals that your website is useful to users by providing a great user experience by making sure your website is easy to navigate, has backlinks pointing to your domain, and is valuable to users.

Applying SEO techniques to your website helps it score highly in search results and could improve the quality and quantity of traffic coming to your website without spending a penny.

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