How To Get Noticed With Social Media; A Guide For Small Businesses (PART2)

Let’s talk about how you can make social media really pay off for your business by joining the right social media sites, sharing content and participating in lively conversations and growing your networks.

You can’t tap into the power of social media unless you’re there. First, you’ll want to get to know the different networks. Which ones are your customers using most? This will help you decide if you need a Facebook page, an Instagram page, a YouTube channel, a Pinterest account, a Twitter handle, a Google+ page, a LinkedIn company page, or some combination of these and others.

Then, you’ll need to create your profile, or what usually ends up being your “home page” on each of the sites you’re going to participate in. Each social network is different, but whenever possible, you’ll want to add particulars about your business, like your location and contact information.  Some let you add more information about your business or even photos and video.

Once you “move in” to a social network, it’s time to get to know the neighbors. Making friends takes time and effort, but if they can help get the word out about your business, it’s an investment that really pays off. It’s important to know that while you may be using social media for business gains, it’s a very different medium than your typical advertising channels.

The people you interact with on social media don’t want to just be “talked at.” Think of it more as a conversation a give and take relationship that ebbs and flows. Treat this network as you would treat your friends and colleagues in the real world. Making friends on social media won’t happen overnight, and it can’t be forced.

Start by recruiting existing customers, maybe with a sign in your shop that says “Follow us here” or even better a 10% discount if they connect with you online. Follow that up with other ways to grow your network: contests, special events, members-only offers, entertaining content, or even real, face-to-face meet-ups for members of your social circles. And remember, every member of your social network has a network of their own. Social media is all about sharing, so as you add posts and pictures and get involved in conversations; it’s easy for people to connect with you. And that means more eyeballs on you and your business. Do you want to attract new customers to your business, leverage on using social media.

This Post Has 21 Comments

  1. Im very happy to find this web site. I want to to thank you for ones time just for this fantastic read!! I definitely appreciated every part of it and i also have you saved as a favorite to see new information in your blog.

  2. Mark

    Thanks for your blog, nice to read. Do not stop.

  3. zoritoler imol

    Do you have a spam issue on this blog; I also am a blogger, and I was wanting to know your situation; many of us have created some nice procedures and we are looking to swap strategies with others, why not shoot me an e-mail if interested.

  4. Everything is very open with a precise description of the challenges.

    It was definitely informative. Your site is extremely helpful.

    Many thanks for sharing!

  5. I’ve been surfing on-line more than three hours today, yet I by no means discovered any attention-grabbing article like yours. It is beautiful price sufficient for me. In my opinion, if all web owners and bloggers made good content as you probably did, the internet shall be a lot more helpful than ever before. “No nation was ever ruined by trade.” by Benjamin Franklin.

  6. of course like your web-site however you need to test the spelling on several of your posts. Many of them are rife with spelling issues and I in finding it very troublesome to inform the reality nevertheless I’ll surely come again again.

  7. Hello, i think that i saw you visited my web site thus i came to “return the favor”.I am attempting to find things to enhance my website!I suppose its ok to use some of your ideas!!

  8. Hello, Neat post. There is an issue with your website in web explorer, would
    test this? IE still is the marketplace leader and a good part of other folks will leave out your wonderful writing due
    to this problem.

  9. ogloszenie

    It’s perfect time to make some plans for the longer term and it is time to be happy.
    I have learn this submit and if I could I desire to counsel you few interesting things or advice.
    Perhaps you can write next articles regarding this article.
    I wish to read more things approximately it!

  10. Harriett Streeten

    Dear correctva.com owner, Your posts are always well-written and easy to understand.

Leave a Reply