What is Digital strategy?
Digital strategy is the technology blueprint to improve business performance, through carefully selected mediums specifying the direction a business will take to have a better competitive edge.
Understanding the fundamentals of digital strategy when creating content for today’s tech-savvy consumer is very important to your business, a succinct plan is also needed for effective digital strategy as it helps you stay on top of emerging trends that are essential to your business growth.
To create an effective business digital strategy you need;
Tell your brand story
You can tell your brand story by asking and answering yourself tangible questions why did you birth the business in the first place? What motivated you? What was your dream? Answering these questions will help you tell your brand story beautifully which will also help create solid insights when writing your business digital strategy.
The points stated above should be answered in this order;
- Why: why does your business exist
- How: how will you achieve your goals, how will your consumers or clients get value from your brand
- What: what is your unique selling point
- Who: To whom are you selling (your “business who” is also your “buyers persona” or target audience) knowing your buyer’s persona helps dish out content creatively without getting tired. Get insights into your buyer’s persona through market research or using their characteristics like; hobbies, goals, challenges, and priorities
Answering the above pointers will aid the mapping out of how you can interact with your ideal target audience and it will also help you create content effortlessly.
Define your goals:
Your business goal needs to be achievable in the long and short term to know if your digital investments work
Do you want to increase your sales? Are you creating a business or brand awareness?
All the goals you have to set need to be SMART; which are specific, measurable, attainable, and relevant with a time-bound.
Recognize your business’s top three digital goals; write them down to guide your business’s digital strategy
Create a journey map
As indicated in the above pointers why buyer persona can in aid mapping out how to reach and interact with consumers or clients, the better you understand what makes them leave and come back to your business;
- their goals
- where do they first encounter your business or brand
The more explicit your journey map can be, the more active your digital strategy
Identify key channels
Meet your ideal target audience on the platforms where they are, try not to be on every platform by comparing your business to a competitor’s business, and be where your audience is through organic and paid content
Draft a content strategy and calendar
Find out what your audience wants by having an inept insight into whom they are as discussed in the pointers above, and create the content they want consistently, people appreciate valuable content and share what’s good.
The digital strategy can be scheduled into a digital calendar, which will indicate the time, date, benchmark, who will be in charge of what, and rewards for doing the right thing at the right time
Plan your resources and measure your insight
Take a brief look at the resources your business has to be able to disburse cash effectively into digital channels, after all, necessary steps have been taken, use the insight tools provided on the digital channel or use a third party platform to check the insight this will help you know which digital platform to invest more on.
Digital strategy is a continuous process, as a business you keep tweaking until you achieve the right results.